His audition was through a social media outlet, but it helped a Vernon businessman land a role in a popular culinary show that is airing tonight.
Jeffrey Cohen, the vice president of sales for ImageWorks, a customized, single-source, Web site design and hosting services firm based in Vernon, landed himself a role on Food Network’s "Restaurant: Impossible" through the strategic use of LinkedIn.
Cohen is an avid fan of the show, Jeffrey often wondered why redesigned Web sites were not included in the restaurant makeovers. Eager to share his idea, Cohen took to LinkedIn to find a contact at the show.
In just a few minutes, he was able to track down one of the show’s producers and dropped him a note suggesting redesigned Web sites be added to the show’s makeover packages.
A few hours later, Cohen received not only an acknowledgment from the producer, but an invitation to implement the idea in person. Chef Robert Irvine was headed to Woody's Tupelo Steakhouse in Mississippi for s show.
So was Cohen, about a month after his inquiry, in December.
When a unique opportunity arose a month or so later, off to Tupelo, Miss., he went.
The show is scheduled to air tonight at 8, Thursday at 3 a.m. and Saturday at 1 p.m.
"This has been a great experience," Cohen said. "We loved the exposure, have always been big fans of the show, and were very excited to have been asked to help out."
In the episode, Food Network Restaurant: Impossible Chef Robert Irvine, heads to Woody’s Steakhouse in Tupelo, Miss., once famous for hosting the likes of Tupelo native Elvis Presley,
Owners Feather and her mom, Tricia, are drowning in debt, but continue holding on to Tricia’s last hope at retirement. The chef must re-establish the entire image of Woody’s in only two days.
Cohen was brought in as consultant to improve the restaurant’s Web site to make it more contemporary.
“Web sites are powerful marketing tools for restaurants,” Cohen said. “Customers want to access the site from their mobile devices, book reservations on-the-go and reap the rewards of mobile marketing incentives.”
On featured recipe on the episode is a catfish sandwich with remoulade.